The Starting Point

J&H Pressure Washing was a one-truck operation that had invested in ads with both another agency and by themselves. They needed to fill the calendar in spring and summer without depending on door knocking or wasted ad spend. Struggling to find the balance between ad spend and optimization they came to Upscalr.

What We Built

We designed an ad campaign designed to convert. We captured the J&H Wash story and turned into.a competitive lead engine. It was simple. Design for immediate contact and hit the customer with an offer they couldn't resist followed by J&H Wash's immediate follow up message.

The Ad Engine

Meta-only campaign. Geo-targeted to ZIP codes within 25 miles of their base. Lookalike audience built from past customers. It was a graphic that the system said 'should've performed lower' but completely outperformed by over 18% of competitors ads.

The Result

J&H Wash was able to stay within their already tight ad budget and generate over 22 leads within 1 month. This converted into over 18 booked jobs. With two full weeks of booked jobs. He got over 1,023.6% Return on Investment with Upscalr.